Gay Weddings are Good for Business

I talked last week about how and why I had to create gender neutral restroom signs...you can see below what we did.

This sign was outside the first floor restrooms which were gendered.  They referred those who wanted a unisex restroom the ones upstairs.  Everyone was happy. Easy as pie...

The next two weekends, I have two weddings which will each have a sizable number of transgender guests. I'm in the process of creating signage for a few restrooms that say, All Genders (in one instance) and Unisex (in the other). 

Here's why:

• Non-trans individuals frequently feel the need to "police" restrooms if they see someone who may be, for example, a very butch woman who may look like a man, in the women's room. This isn't a wedding situation but happens in general. 
• Non-trans guests are less likely to do a double-take at someone's gender presentation if they are in a neutral restroom. 
• Some people feel neither male nor female, but rather somewhere in between - and would prefer a space where they don't have to choose a gendered restroom.

You may encounter a similar situation or client request. Roll with it and make the signs. It's not a big deal and may make your clients and their guests more comfortable.

I get this question all the time, "What's the difference between a straight and a gay wedding?"  The last person to ask was sweetheart Colin Cowie, whom I met last week at Engage!

I'd be out of business if I couldn't answer it.  It's the reason there's demand for a gay wedding producer.  Here's a short list of differences:

• 50% of the country is opposed to gay marriage and many in the wedding industry do not support it either - couples face discrimination.
• And it's perfectly legal to discriminate against LGBT couples in 28 U.S. states (i.e. a vendor can say, "I don't want to work with you.")
• Who do you think fills the role of the "bride" during a wedding processional, when there are two brides or two grooms?  We typically avoid anyone assuming this role by having the couple process together, hand-in-hand, or down two aisles simultaneously...
• What do lesbian brides wear?
• What do you call an engaged lesbian who doesn't feel like a "bride?"

Just a little food for thought...the list goes on.  How do you answer this question?

You may have noticed that the Obama administration recently made a high profile transgender appointment.  It's a giant leap forward for transgender visibility in Washington, DC.  That article I linked to, incidentally, was written by a client of mine, Joanne Herman, author of the book Transgender Explained For Those Who Are Not. I highly recommend her articles and book for no-nonsense, no jargon explanations.