Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

Gay Wedding Certification Course

Bernadette Coveney Smith - Thursday, February 24, 2011
I talk with wedding professionals all the time, from around the country, and have been asked countless times when I'm going to launch a webinar series on the topic of gay weddings...

At long last, here it is!  Introducing the 14 Stories Gay Wedding Institute Certification!

Our same-sex wedding certification program will launch on March 9 with a three part webinar series (each session lasting at least an hour).  You must register for all three dates and attend all three sessions to be certified.  

Attendees will learn all about LGBT weddings:  laws, definitions, terminology, dos and don'ts, etiquette and much more.   At the end of each session, you will receive tangible homework/action steps designed to help ready your business for gay weddings.  Those who attend all three sessions will receive the 14 Stories Gay Wedding Institute certification badge for your website, a certificate in the mail and a resource guide.  Plus, we'll list you on our website to promote your support for same-sex weddings!  

Although we've trained hundreds of vendors from around the country, we're very excited to share our knowledge with an even greater audience!  The first of this three part series is on March  9 so don't hesitate - register today!  The early bird registration fee of $269 ends February 25!



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Bethel - Ceremonies by Bethel commented on 24-Mar-2011 03:43 PM
Aargh! I totally missed seeing this in time! Bummer, as I would absolutely love to participate! Are you going to run it again?

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Training for Wedding Vendors at the Vermont Wedding Salon

Bernadette Coveney Smith - Monday, January 10, 2011
Wedding vendors (particularly those in New England where same-sex marriage is legal in most states) please join us for a training at the Vermont Wedding Salon on Saturday, February 5!

We'll be educating wedding vendors on what makes a gay wedding different, gay wedding traditions, marketing to same-sex couples and much more.  The workshop is at 1pm on February 5 and is free for members of the Vermont Wedding Salon and $20 for non-members.  

Space is limited and pre-registration is required.  To register, please follow this link!





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Bernadette to Speak at Engage! The Breakers

Bernadette Coveney Smith - Monday, September 27, 2010
This Sunday I'm flying down to West Palm Beach, Florida, to speak at Engage! The Breakers.  My session, called "The Emerging Gay and Lesbian Wedding Market" will be co-facilitated with Kate Parker.  

A year ago, Kate and I collaborated to ensure that her new venture, www.MyKateParkerWedding.com was completely gender-neutral and non-heterosexist. We'll be talking about that process as well as the differences between straight and gay weddings.

I attended Engage! Cayman earlier this year and blogged about my experience.  I met such fantastic people and really enjoyed hearing stories from vendors around the country about their experiences (or lack thereof) with same-sex weddings.  This time, I get to take things to the next level and do some real education - and I can't wait!  I hope to see you there.

Please contact me if you'd like me to lead a workshop on same-sex weddings in your area.



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Gay Weddings at The Special Event

Bernadette Coveney Smith - Friday, January 08, 2010
I'm really honored to have been selected to speak at The Special Event Show.  This national conference covers all kinds of events, not just weddings, and my presentation, "Traditionally, at a Gay Wedding..." is part of the Wedding Trends track.   We are flying to New Orleans tomorrow for a few days of R&R before the Show.

I'm thrilled to be co-presenting with my real-life spouse and partner in crime, Jen Coveney-Smith.  The workshop will be held on Tuesday, January 12 from 10:45am-12:45pm in room 335.  Gay weddings are different and we'll talk about the hows and whys during the presentation.

I really hope you can make it, but if not, would be thrilled to meet you at some point during the week.  Jen and I will also be at the Wedding Luncheon on Wednesday and the Welcome Event Wednesday night.  Jen's the tall, outgoing strawberry blonde and I'll be the slightly awkward and dorky one standing next to her.  :-)

Are you planning to attend?





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Gay Marriage Comes to New Hampshire

Bernadette Coveney Smith - Monday, January 04, 2010
I'm thrilled that gay marriage is legal in New Hampshire as of January 1.  For those couples for whom civil unions were not enough, the state will now legally marry same-sex couples

What does this mean for vendors?  To start with, it means more business.  More engaged couples = more money.  Gay weddings are different, of course, so you'll want to make sure you're up to speed with your marketing materials, knowledge of the laws, and contract language.  

You're going to want to strike a delicate balance between reaching your current (likely heterosexual) market and this new market.  You'll want to do this in a way so you offend no one.  There's a learning curve so you can start by familiarizing yourself with some of the concepts I've posted about in the past:

I'll presenting a workshop to wedding vendors in New Hampshire on Tuesday, February 2 at the Highlander Inn in Manchester.  If you'd like to learn more, you can register right here.

What have you done to prepare yourself for gay marriage in New Hampshire?





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Washington Post Mention

Bernadette Coveney Smith - Monday, December 21, 2009
I was so pleased yesterday to see the Washington Post's article about how wedding industry vendors are preparing to reach the gay and lesbian wedding market.  I was interviewed by the Post last week for this story.  You can read the article here.

My additional thoughts:
  • DC officials have projected a $22 million increase in the economy in three years, due to gay weddings - but the prestigious Williams Institute estimates the amount at $52 million.  I'm not sure where the DC figure comes from but would love to learn more.
  • GayWeddings.com and OutVite.com are great resources for both couples and vendors.  GayWeddings.com is a great place to advertise and planners should familiarize themselves with the invitation line available there and at OutVite.com.
  • I'm familiar with the Kimpton properties in Boston and some other cities and they are fabulous.  Gay couples like them because they have a great inclusive diversity policy.  They are also pet-friendly and have a wine hour every evening.  They are a great option in the contemporary luxury hotel category because of their inclusiveness and boutique feel.  
  • You can read more about the dangerous Defense of Marriage Act here.





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