Gay Weddings are Good for Business

Research, advice and tips on the business of gay and lesbian weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. Bernadette is owner of 14 Stories, the first company in the U.S. to plan legal gay weddings.

What Does the Ruling Against Prop 8 Mean for Your Wedding Business?

Bernadette Coveney Smith - Wednesday, August 04, 2010
Proposition 8 was the ballot initiative in California in which voters voted to ban same-sex marriage, 5.5 months after it first began in the state in 2008.  18,000 same-sex couples were married in those 5.5 months.  There's been a highly publicized challenge to this voter referendum and that challenge was ruled on today, overturning the vote.

What does the California's judge's ruling against Proposition 8 mean for your wedding business?

Right now, it doesn't mean anything.  To be honest, while this is a big victory, this ruling will be appealed and the case is very likely to end up at the U.S. Supreme Court.  A year or two before there's any final decision and even then, marriage equality victory is not guaranteed. This CNN article explains the next steps for Proposition 8.

I'm just being realistic.  In the meantime, there are lots of things you can do to prepare your business:

  • start volunteering for Equality California or whichever marriage equality organization exists in your state
  • neutralize the language on your website, marketing materials and contract materials
  • identify images and graphics which are less obviously bride-and-groom for your marketing materials
  • familiarize yourself with some gay wedding traditions
  • attend one of my upcoming workshops
Whether or not you live in California, these are just a few important steps that will help you get ready for what will be an eventual tidal wave of same-sex weddings.




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What DOMA Being Struck Down Means for Wedding Vendors

Bernadette Coveney Smith - Saturday, July 10, 2010
Today, a district court judge ruled that part 3 of the Defense of Marriage Act (DOMA) is unconstitutional.  You can learn more more about the Defense of Marriage Act by following that link, but essentially, it means that my gay marriage in Massachusetts is meaningless most everywhere else including at the federal level and in most states.  Currently this ruling only affects Massachusetts residents.

The law explicitly includes a piece that U.S. states that don't allow gay marriage don't have to recognize gay marriages performed in U.S. states that do.

If this ruling stands, it is significant for a number of reasons and may impact your wedding business:
  • Similar lawsuits will follow, opening the door to federal recognition by couples who live in Connecticut, Vermont, and the other places gay marriage is legal.
  • You'll see more large receptions in your state hosted by couples who marry where it's legal and return home - the number of couples traveling to legally marry will jump dramatically because it will actually mean something (benefits) on the federal level!
  • This should open the door for more states to legalize gay marriage as they see money lost to states where it is.
  • Other parts of DOMA that impact the 45 states where gay marriage is illegal are also being challenged.  These states may be forced to recognize gay marriages performed in states where it is.  This means more weddings!
  • This ruling will mean more wedding sales for all of us - an annual increase of $9.5 billion when gay marriage is legalized nationally (according to Forbes)
Gay marriage is obviously a hot button political issue, with only half the country in support.  But it's also an economic issue.  My home state has seen more than $120 million pumped into its economy from gay marriage in the past six years. Today's court ruling is the first step in that process.  Gay weddings are good for business - and they are good for society.

Is your company ready to reach this emerging and lucrative wedding market?  Or does your marketing plan need a tune-up so you don't unwittingly alienate these couples? Where do you stand and what are you going to do about it?  I can help.




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Weekly Gay Marriage Roundup Vol 12

Bernadette Coveney Smith - Friday, April 16, 2010
Though not directly related to gay marriage or gay weddings, President Obama's mandate this week provides a significant right to partners of gays and lesbians....read on....

In the U.S.:

Across the World:





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Weekly Gay Marriage Roundup Vol 8

Bernadette Coveney Smith - Friday, March 19, 2010
Happy Friday and welcome to the weekly gay marriage news roundup.  This week had some interesting developments. I'm particularly interested to see what happens with gay divorce in Texas.  Here we go!

Across the U.S.:

Around the World:

What's happening in your area?





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Weekly Gay Marriage Roundup Vol 7

Bernadette Coveney Smith - Friday, March 12, 2010
This is the week that gay marriage began in the nation's capital.  Truly a historic day.  Let's start with that and explore the other gay marriage and wedding news of the week!

Across the U.S.:
And across the world:

What's going on in your neck of the woods?





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Weekly Gay Marriage Roundup Vol 5

Bernadette Coveney Smith - Friday, February 26, 2010
It seemed like there was something newsworthy about gay marriage every day this week, with the highlight being the decision in Maryland.  Read on to see what I mean:


And around the world:






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Weekly Gay Marriage Roundup Vol 4

Bernadette Coveney Smith - Friday, February 19, 2010
In this weeks gay marriage and wedding news...

In the world news...






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Weekly Gay Marriage Roundup Vol 3

Bernadette Coveney Smith - Friday, February 12, 2010
It was a good week for gay marriage.  Here's the rundown of the headlines:





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Tax Implications for Gay Couples

Bernadette Coveney Smith - Wednesday, December 09, 2009
One of the major disadvantages of DOMA is that gays and lesbians are unfairly taxed.  This means several important things:

1. Married gay couples are taxed by the federal government on the portion of employer-provided health insurance because that portion is treated as income.  For example, I am on Jen's health insurance.  Her employer pays extra for the family plan.  The difference between what they pay towards the "family plan" and what they paid for her as an individual, is treated as income and she's taxed.  This doesn't happen with straight married couples.


3.  Gay couples face higher estate taxes.  If one half of a married gay or lesbian couple dies, the surviving partner will have to pay taxes on the estate.  Straight couples are exempt from this tax.

All of these tax implications amount to discrimination which is a significant reason that DOMA needs to be repealed.





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Immigration & Gay Marriage

Bernadette Coveney Smith - Wednesday, December 02, 2009
There are many ways that being a gay wedding planner is different from your average wedding planner.  Although I'm not an attorney, I have to keep up on laws that may affect same sex couples.

I was recently in the City of Cambridge with clients and we ran into another same-sex couple planning to marry, one of whom was from Ireland.  As a bi-national couple, their marriage is a risk.  The Federal government law, the Defense of Marriage Act, means that the Irish lass will not receive a green card because of their marriage.  Not only that, but their gay marriage will raise a red flag to the Immigration department that, because of the marriage, the lass may stay in the U.S. past her visa's expiration date and could lead to deportation.

It's an issue of discrimination, pure and simple - and bi-national couples who are considering marriage should consult an experienced immigration attorney before proceeding.

For more information, check out the Warning for Bi-National Couples on GLAD.org.

Do you know any gay couple planning their gay marriage who is encountering this situation?  How did they resolve it?





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