Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

Working with Younger Same-Sex Couples

Bernadette Coveney Smith - Tuesday, July 06, 2010
Last week I wrote about the characteristics of same-sex couples who have been together a long time!  Today I'll talk about the couples who are more of a traditional marrying age, in their twenties.  This is what you should expect from this type of fabulous same-sex couple:

  • at least one set of parents will be involved, sharing their opinions and expectations even if they are not paying for much, if any, of the wedding
  • the couple grew up in an age when gay marriage is part of their expected journey (the first state to have gay marriage in the U.S. happened in 2004)
  • this couple may not be very aware of the laws and policies around gay marriage and the additional steps necessary to further protect their families
  • this is typically the first marriage for both and no children are involved
  • the couple is more aware of their planning resources as a couple and will turn to bridal magazines and blogs for information and inspiration
  • this couple may have a lower budget because of the lack of parental support and lack of time in the workforce
  • this couple's wedding will be more similar to a traditional straight wedding (not that there's anything wrong with that!)
As a wedding professional, what is your strategy to reach this younger same-sex couple?  I'll give you a hint - SoYoureEnGAYged is doing things right...


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