- very little, if any, parental involvement in the decision-making process
- pay for the wedding entirely by themselves
- may have been previously married to members of the opposite sex
- may have children from those previous straight marriages
- a strong appreciation of the legality of their gay marriage
- a deep appreciation of YOU as a vendor and your kindness to them as a same-sex couple
- a willingness to be less traditional in their gay wedding ceremony
- a wedding reception that may be more of an elegant formal dinner party than a typical wedding reception with dancing
- often plan their wedding on a short lead time
- smaller weddings, with fewer than 100 guests, often fewer than 50
These couples are great for many reasons but I can tell you from my personal experience that they will appreciate you so much. They do not take you or gay marriage for granted because up until six years ago, it didn't even seem possible. The gratitude and jubilation they feel and you feel is intoxicating!
Have you worked with couples who fit this description? What was your experience?
If this is your target market, what strategies do you suggest to reaching them?
Have you worked with couples who fit this description? What was your experience?
If this is your target market, what strategies do you suggest to reaching them?
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