Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

Who Pays for a Gay Wedding?

Bernadette Coveney Smith - Monday, June 07, 2010
In my independent analysis of nearly 200 same-sex weddings, I've noted that 87% of same-sex couples pay for their own wedding.  This data is representative of both gay and lesbian couples, of all ages, from all around the country. 

The main reasons for this:
  • when gay marriage first becomes legal in a state, the first same-sex couples to marry will be those who have been together the longest, often older couples who don't have or need support of their parents;
  • roughly 50% of Americans don't support gay marriage and therefore many parents won't pay for their kids' gay wedding (and may not even attend);
One of the sad observations I've made is that many parents who support their kids emotionally and have paid for their other, straight kids weddings won't spend a dime on their gay kids' weddings.  That's a shame and an unfortunate double standard.

How this may impact you as a vendor in the wedding industry:
  • you may encounter couples who are fortunate not to have anyone's opinions but their own (i.e. no "moms of the bride") influencing their decision-making (this is fun!);
  • you may encounter couples who are much more willing to be non-traditional and think outside the box of what a wedding should look and feel like;
  • you may encounter couples who are on a lower budget;
  • you may encounter couples who have extra emotional baggage because of their parents' lack of support.
How have you seen parents' support or lack thereof affect your gay wedding clients?





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