Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

What You Can Learn from the NYC Marriage Bureau

Bernadette Coveney Smith - Wednesday, July 06, 2011
Yesterday was the first day same-sex couples could apply online for marriage licenses in New York City (to be then available for pick up on July 25).  Sounds great, except that the NYC Marriage Bureau failed to update the form on the website, attracting all sorts of negative media attention and frustration from couples.  The form was updated later in the day but originally had one section for "Bride" and another section for "Groom."

Check it out:


Make sure that your business contact form, contract, marketing materials etc, don't make the same mistake as the NYC Marriage Bureau!  You don't want to accidentally offend or put off potential clients...this could be a $50,000 mistake, literally!

Have you updated your materials yet?


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Melanie commented on 14-Jul-2011 05:25 AM
I plan on spending today reviewing and re-reading everything about my business. It's the right thing to do, even if Texas doesn't know it; I don't want to offend anyone out of ignorance. Thank you! You give me a lot to think about.
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