Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

What Lesbian Brides are Wearing

Bernadette Coveney Smith - Wednesday, April 21, 2010
For the past six years, I've been tracking gay weddings, noting trends and keeping data.  In my independent analysis of nearly 200 lesbian couples, this is what they wore at their gay wedding:

  • 46% of lesbian couples wore one dress and one pants suit or tux
  • 42% of lesbian couples each wore a wedding gown (two gowns)
  • 12% of lesbian couples each wore a pants suit (two suits or tuxes)
Nearly 60% of lesbian couples are requiring at least one pants suit.  At the recent Bridal Market in NYC, there were no pants suits or tuxes on display.

There is a proven demand and an affluent market.  Who will be the designer to create some beautiful ready to wear options for lesbian brides?
  


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