Gay Weddings are Good for Business

I've discussed at length the alternatives to using bride and groom on your contracts, forms, etc. This post isn't about contracts and forms but is instead about alternative terms in your marketing copy and collateral.  Let's look at some examples from real websites:

It is our pleasure to assist in creating memorable occasions with minimal effort for the bride and groom throughout both the planning process and the day of execution.

Substitute "the bride and groom" for "brides and grooms" or "the couple" or "the engaged couple"

Why is VENUE on every Georgia bride's "must see" list?

Substitute "bride's" for "couple"

Our large, well appointed Bridal Suite is included with booking your wedding package.

Substitute "Bridal Suite" for "Honeymoon Suite" or "Newlywed Suite"

The bridesmaids and groomsmen can be pampered, too.

Substitute "the bridesmaids and groomsmen" for "the wedding party" or "the attendants"

The perfect pick for a private, romantic ceremony just for the Bride and Groom.

Substitute "Bride and Groom" for "sweethearts", "brides and grooms" or "the couple"

Included in the package are a Bridal bouquet and Groom's Boutonniere'

Substitute "Bridal bouquet and Groom's Boutonniere" for "one bouquet and one boutonniere or two of each"

Whatever alternative terms you choose, be sure to update these materials or risk alienating a very lucrative potential market!