Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

What Does a Lesbian Bride Wear to Her Wedding?

Bernadette Coveney Smith - Wednesday, January 20, 2010
You'd think after 6 years as a gay wedding planner, I'd have all the answers on this subject.  I can tell you that for lesbian brides, figuring out what to wear is one of the greatest wedding planning stressors - and that most of the ones I've worked with want something ready to wear, not custom made.  Here's what I've seen:

  • brides in two black cocktail dresses
  • brides in two white/off-white wedding gowns
  • brides in two white/off-white dresses (I wouldn't exactly call them gowns because they were simpler)
  • brides in two white suits
  • brides in two black suits
  • brides in two dresses that matched their wedding colors
  • a bride in a white/off-white gown or dress and her partner in a black suit/tux
  • a bride in a white/off-white gown or dress and her partner in a white/off-white suit/tux
How's that for variety?  Here are some tips when working with lesbian brides on their choice of attire:

  • Don't pass judgement based on whatever choices they make.
  • Don't assume that one or both partners will wear a wedding dress or gown.  Instead ask, "What are you wearing?"
  • Do some research on your own as to what bridal shop is gay-friendly or gay-owned so you can pass a good referral.
  • Identify a local gay-friendly or gay-owned business who can make a custom suit.
  • Identify a local gay-friendly or gay-owned business who can tailor the heck out of a men's suit to fit a woman's figure.
  • Identify gay-friendly or gay-owned businesses (either brick and mortar or web) who can sell a high quality ready to wear white or black suit or tux for a woman.
What have you seen lesbian brides wear to their gay wedding?  Do you already have these resources identified in your community?



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