- First off, you should know that same-sex couples planning a civil union are unlikely to spend the same amount they would if they were planning a wedding. Just as the rights are different, and the term is different, so will be the budgets.
- Neutralize the language on your website, in your marketing materials, contracts etc
- If you decide that you want to overtly market to same-sex couples, then come out and use the phrase "civil unions." An example would be, "Special Occasions produces beautiful weddings, civil unions and parties." You can be explicit about using that term.
- Check out my suggestions for where to advertise to same-sex couples.
- Educate yourself on the laws. How will applying for a civil union be the same or different than applying for a marriage license? What are the repercussions at the federal level? What rights will civil unions provide that are the same as or different to a marriage?
- Identify vendors and venues you know who support same-sex weddings. Not everyone vendor does, and you'll be awfully embarrassed if you send your same-sex couple to a vendor who says something like, "So, is one of you the man and one of you the woman in this relationship?"
If you follow these tips, you'll get a big head start on planning your first civil union. Is your business planning to actively market civil unions?
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