Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning same-sex weddings.

What's the Difference Between a Straight and a Gay Wedding?

Bernadette Coveney Smith - Monday, June 14, 2010
I get this question all the time, "What's the difference between a straight and a gay wedding?"  The last person to ask was sweetheart Colin Cowie, whom I met last week at Engage!

I'd be out of business if I couldn't answer it.  It's the reason there's demand for a gay wedding producer.  Here's a short list of differences:

  • 50% of the country is opposed to gay marriage and many in the wedding industry do not support it either - couples face discrimination.
  • And it's perfectly legal to discriminate against LGBT couples in 28 U.S. states (i.e. a vendor can say, "I don't want to work with you.")
  • Who do you think fills the role of the "bride" during a wedding processional, when there are two brides or two grooms?  We typically avoid anyone assuming this role by having the couple process together, hand-in-hand, or down two aisles simultaneously...
  • What do lesbian brides wear?
  • What do you call an engaged lesbian who doesn't feel like a "bride?"
Just a little food for thought...the list goes on.  How do you answer this question?

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