Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning same-sex weddings.

Throwing a Wedding after the Gay Marriage

Bernadette Coveney Smith - Wednesday, May 19, 2010
Last week my company helped four same-sex couples from other states (Nevada, California, Pennsylvania and Texas) legally marry in Massachusetts.  This week, we're working with brides from Mississippi.  This "elopement" service is offered by my company just to make it legal.  Last year we worked with 53 couples from 27 states.  This service brings a lot of money into my company - and into the state of Massachusetts. My clients (eight individuals) and their guests last week collectively spent over $15,000.  It adds up fast.

At least half of these couples plan a party or a celebration - and/or a marriage reenactment - when they get back home.  

If you don't work in a state where gay marriage is legal, you may still get business from these couples.  If you answer your phone and speak to a man who is inquiring about a wedding celebration, are you going to ask him the name of his bride?  Be careful.  It's just that type of assumption that can cost you business.  

Gay and lesbian couples from all over the U.S. are traveling to legally marry and then planning a party back home, a party which requires vendors from the wedding and hospitality industry.  You may need to be ready sooner than you think.

In your business, have you worked with couples who first legally married in another state?



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