Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

The Industries Interconnected with Gay Weddings

Bernadette Coveney Smith - Tuesday, July 05, 2011
I find myself often guilty of focusing so much on the wedding itself.  The photography, the linens and so forth.  Many of us probably do the same thing.  And even when I teach my peers about gay weddings, especially in the shorter presentations, I don't spend much time on the other businesses that are interconnected.  You probably see it with straight weddings but it's a little bit different for gay weddings.

My homework for you is to identify:

  • an attorney who specializes in estate planning and is familiar with the unique needs of same-sex couples
  • an attorney who can do second parent adoption for same-sex families
  • a gay realtor or a realtor who is familiar with gay-friendly areas and neighborhoods where families can comfortably raise children
  • a gay mortgage broker or a mortgage broker who is familiar with any challenges/tax implications for same-sex couples
  • a gay financial planner who is familiar with the unique investing challenges/tax implications for same-sex couples
  • a gay travel agent or a travel agent who is familiar with which destinations are and are not gay-friendly
In opening a New York office for my business, I am identifying these members of my "team."  These businesses are all interconnected with the wedding world.  My clients frequently make many big changes at once - and the businesses above are all set to benefit from the legalization of gay marriage in New York and beyond.  If you can help your client find the right attorney, travel agent, etc, you have a competitive advantage and the couple will love you for it.



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