Gay Weddings are Good for Business

Research, advice and tips on the business of gay and lesbian weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. Bernadette is owner of 14 Stories, the first company in the U.S. to plan legal gay weddings.

The Gay Wedding Party

Bernadette Coveney Smith - Monday, February 15, 2010
Best man.  Best woman.  Maid of honor.  Attendant.  Groomsman.  Bridesmaid.  Person of honor.  Best person.  Best people.  Man of honor.  Bestie.

Who are these people?  You may hear any of these, something else, or nothing at all when you're working with gay and lesbian clients.  For the purpose of writing and being gender neutral, I’ll be using the word “attendant.”  But truthfully, I’ve heard all sorts of variations.

Keep in mind the following as you are working with a couple on their gay wedding:
  • Some couples won't have the same number of attendants on either side.  It doesn’t have to be matchy-matchy.   No symmetry required.
  • Some people are not comfortable with gender roles associated with wedding tasks
  • Many gay couples do not have children at their wedding
  • In many gay weddings, people other than the Best Man offer toasts
  • Many gay weddings don’t have bachelor parties or bridal showers
  • Many gay couples don’t ask their attendants to dance with one another.
  • Many gay couples don’t expect their female attendants to all wear the exact same dress, if they are even asked to wear a dress at all.  For dresses, I’m a fan of designers like J Crew and Aria where you can match the fabric in a variety of dresses that flatter every figure.
  • There are often no formal introductions at a gay wedding, or if there are, it’s typically just the newlyweds.  
Jen and I each had two girls on our sides, so four in total.  The girls were in charge of invitations and activities at the bridal shower.  They also threw us a bachelorette party but otherwise didn’t have a ton of responsibility.  They were all asked to wear navy but had complete freedom in their outfit selection.  They were not asked to give toasts.  They were not asked to dance with one another. 

In short, if you’re planning a gay wedding, there’s a good chance a couple might be asking a lot less of their attendants than their heterosexual counterparts.  What have you seen in gay wedding parties?  What have your clients called their attendants?   





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