Question: We donate 5% of each package sold to marriage equality groups, as a way of giving back to humanity. Another vendor said it's wrong to push our political agenda and donate to political causes. What are your thoughts?
Answer: Whether or not you are being overtly political really depends on how you communicate this donation. Donating 5% to charity in and of itself isn't pushing a political agenda. You can do what you want with your own money. However, if you not only make the donation but talk about it constantly, have it on your home page, have it on every page of your brochures, etc, it may be perceived as excessively political. My business, 14 Stories, makes a donation to charity on first anniversaries but it's always mentioned softly.
Do you have any burning questions for me? Ask them here and I'll answer in an upcoming post!


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