I laughed out loud - I hadn't heard that phrase in a few years. What on earth are pink dollars?
Pink dollars are money spent by gay, lesbian, bisexual and transgender people to support LGBT-owned businesses. When I'm planning a gay wedding, my client is spending pink dollars on my business (which is gay-owned)....so to speak...
As a wedding vendor, if you want to work with gay and lesbian couples, it's critical for you to proactively identify LGBT-owned wedding industry businesses in your community.
How do you do it? ASK! When you're calling vendors, don't be afraid to ask, "Is this a gay-owned business?" and if the answer is no, follow up with "What is your experience with gay weddings?"
As a gay wedding planner who only works with screened vendors, I've asked those questions hundreds of times....it's awkward at first but you'll get the hang of it!
Your gay wedding clients will want to keep their dollars PINK, as long as it doesn't compromise their overall wedding vision.
Have you started identifying gay owned businesses in your area?
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