Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

No Gay Marriage? No Problem!

Bernadette Coveney Smith - Monday, December 28, 2009
Gay marriage isn't legal in most places so for many wedding vendors, it makes sense for gay weddings to not even be on their radar.  Makes complete sense.  But if you are gay-friendly and want to get ready anyway, there are a few things you can start doing in the meantime:

1) Volunteer for some local or national marriage equality group, or somewhere like HRC.  If you support the gays, they will support you.

2) Neutralize the language on your website and in your marketing materials to avoid implying that you work only with heterosexual couples.

3) Read this blog!  I'll talk a lot about laws, gay wedding traditions and tips for vendors.

4) Start making a list of other vendors in your area you know to be pro-gay weddings.

These tips will get you on the right path so that when gay marriage does come to your state, you can be ready.

What are you doing to prepare your business for gay weddings even if they seem to be a distant dream?



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Marion commented on 28-Dec-2009 11:38 AM
Great suggestions. I used to say "Weddings and Civil Unions," but now that gay marriage is legal in Vermont I've struggled with what language I should use to be clearly inclusive.

I ended up including a Gay Marriage in Vermont resource page to my web site http://bit.ly/YIvNe
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