Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

Martha's Fearlessness

Bernadette Coveney Smith - Tuesday, December 22, 2009
John F. Kennedy Jr. once said, "There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."  

I admire this quote from the man who started the Peace Corps, was the first Catholic president, was the youngest ever President and also had a Pulitzer Prize.  But what does this have to do with gay weddings?

Well, gay weddings are becoming more common now that they're in nearly five states and we've had some notable celebrities have a gay marriage.  They are certainly not yet mainstream, but that fantastic publication, Martha Stewart Weddings was bold enough to feature a real gay wedding in their current (anniversary) issue.

Handsome guys, eh?  I love this.  It's a big deal - but it's not.  The real wedding is presented as any other real wedding.  Gender is not mentioned.  The word "gay" is nowhere to be found.  It's Jeremy and Andrew's wedding.  I'm so happy for them - and really proud of Darcy and the Martha Stewart for being bold enough to do this.  Truly, it's a risk.  They could and probably will lose subscribers.  

The debut edition of Get Married magazine was the first mainstream wedding mag to feature a real gay wedding (that I'm aware of).  And the issue of La Bella Bride sitting on my desk also has a real gay wedding.

But this is Martha!  Martha!  She's brilliant enough to know that comfortable inaction ultimately brings greater risk.

Have you seen any other mainstream wedding magazines featuring real gay weddings? 



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Comments
Jessy commented on 11-Jan-2010 02:38 PM
Hi Bernadette,

I just wanted to mention that the local versions of Brides magazine features my wedding to my partner in an article called "When the Experts Wed". I think that it is wonderful that they did this! This mag came out in Jan (Brides New York, though Brides Chicago was Dec), pre Martha issue.

The article wasn't a big TA DA- HERE IS A GAY WEDDING, but included my wedding along with the other experts and their straight weddings. I give a BIG hurrah to them! YAY BRIDES MAG! Their article was a quiet and giant step. You can see the article on my blog, hhttp://fleursnyc.wordpress.com/2010/01/04/brides-magazine-ask-the-experts/

Am loving your postings and blog, keep it coming! jessy in New York
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