It's a great question that comes down to more of a fundamental marketing strategy. Ask yourself these questions:
- Who is my target market?
- Are they male or female?
- What wedding budget do you typically work with?
Two Bright Lights recently released data which indicated that wedding expos/shows don't generate many bookings and don't generate them often. In fact, compared to other forms of advertising (print ads, google, other online listings etc), they're pretty much a waste of money.
So why would gay wedding expos be any different? They're not, really.
I used to have booths at expos and with a one-off exception, gave it up 3+ years ago. The mostly female couples who attend (and trickle in, let's be honest) aren't often there to commit to a purchase. They are not typically affluent couples, so if you are a wedding planner seeking to reach an affluent couple who can afford your services, wedding shows in general and gay wedding shows, specifically, are not the place to find them.
My advice is to skip the shows and choose a different marketing strategy to reach same-sex couples. What did you decide and how was your experience?
So why would gay wedding expos be any different? They're not, really.
I used to have booths at expos and with a one-off exception, gave it up 3+ years ago. The mostly female couples who attend (and trickle in, let's be honest) aren't often there to commit to a purchase. They are not typically affluent couples, so if you are a wedding planner seeking to reach an affluent couple who can afford your services, wedding shows in general and gay wedding shows, specifically, are not the place to find them.
My advice is to skip the shows and choose a different marketing strategy to reach same-sex couples. What did you decide and how was your experience?
Comment (0) | Subscribe to this Blog | Contact Us | Trackbacks (0) | Permalink | Copyright 2010 14 Stories
Comments
Post has no comments.