Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

Marketing Your Wedding Merchandise to Same-Sex Couples

Bernadette Coveney Smith - Tuesday, August 16, 2011
For all of my colleagues in the industry who sell a wedding-related product, not just a wedding-related service, I'd strongly advise you to go through your promo photos in your online store and update the names on the photos of your sample merchandise.  Your product may be a wedding related t-shirt, heirloom, guest book, invitation etc.

For example, many products will have names like:
Bill and Jane's Wedding
July 21, 2011

Sarah and Thomas
October 22, 2011

etc.

All you should do is choose name that could be either male or female instead - there are plenty of examples, such as:
Kelly and Pat
Chris and Taylor
Leslie and Terry
Morgan and Dana
Casey and Jody
Jamie and Robin

This is a simple switch that makes your product gender neutral and inclusive and makes it more accessible for all couples.




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