All of us have an advertising budget. How do you spend it? Do you advertise in magazines, websites and blogs that look professional and appeal to your target audience? Or do you advertise in magazines, websites and blogs that are cheesy and tacky? Where you do you think your target client gets their information and gay wedding planning resources?
I know how I answer that question for my own wedding planning business. I spend my hard-earned advertising dollars on professional and polished magazines and web directories. I don't want anything to do with cheesiness in my business, unless it's in the spirit of fun and kitsch. Just because the rainbow flag is a historical and meaningful LGBT symbol doesn't mean that it needs to be plastered all over any site promoting gay weddings. Many gay couples find it cheesy.
When you are making decisions about where to advertise and which gay wedding directories to use, do your due diligence and ask yourself the same questions you would ask if you were investing in advertising for straight weddings:
- does the site get good SEO?
- does the site reach my specific target market? (because there's a good chance that it's not the entire LGBT population)
- does the site represent my brand well?
- would I be embarrassed to be found on this site?
- are the people who call you to ask for your money rude/obnoxious?
Once you really think about it, your list of where to advertise should be significantly smaller. Where do you advertise?
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