Gay Weddings are Good for Business

What does this mean for vendors?  To start with, it means more business.  More engaged couples = more money.  Gay weddings are different, of course, so you'll want to make sure you're up to speed with your marketing materials, knowledge of the laws, and contract language.  

You're going to want to strike a delicate balance between reaching your current (likely heterosexual) market and this new market.  You'll want to do this in a way so you offend no one.  There's a learning curve so you can start by familiarizing yourself with some of the concepts I've posted about in the past:

• Be prepared for a nontraditional ceremony processional
• Don't use rainbows and pink triangles
• Don't have two separate websites, one for straight and one for gay clients
• Learn about the Defense of Marriage Act

I'll presenting a workshop to wedding vendors in New Hampshire on Tuesday, February 2 at the Highlander Inn in Manchester.  If you'd like to learn more, you can register right here.

What have you done to prepare yourself for gay marriage in New Hampshire?