Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

Do Same-Sex Couples Deserve to be Treated Special?

Bernadette Coveney Smith - Thursday, June 16, 2011
I'm in the middle of another 3 part Gay Wedding Certification Course and had an excellent question from one of my students:

Are gay couples looking for special treatment (because they are gay) when planning their wedding?

In short, no.  They are very appreciative of wedding vendors who take the time to be sensitive to their unique needs and challenges, but are not looking for special treatment. They just want equal treatment.

79% of same-sex couples find it very or somewhat important to work with businesses that have been trained about gay weddings.

But again, this is not about getting special treatment above and beyond what engaged straight couples receive - this is about being treated like all other clients, but with a special understanding of the nuances of gay weddings.

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Ken Rabasco commented on 16-Jun-2011 01:08 PM
Hello Bernadette. I want to thank you for your time on the phone today. I've produced straight bridal shows are 14 years now. I think everyone has a right to get married. However, if I venture into this area, I want to do it right and respectful to the
gay community. I would be happy to meet with you the next time you are in New York. Thanks again.
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