Gay Weddings are Good for Business

Research, data, advice and tips on the business of same-sex weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. In 2004, Bernadette opened 14 Stories, the first company in the U.S. to specialize in planning legal same-sex weddings.

At the Bridal Salon

Bernadette Coveney Smith - Wednesday, February 10, 2010
When a bride walks into your bridal salon, please don't assume that she's marrying a man.  This will cause immediate stress.  Here are some tips for working with lesbian brides as they shop for wedding gowns and dresses:

  • As you get to know the client, ask open ended questions, gender-neutral about the fiance and find out the gender that way, rather than saying something like, "So, what color tie is he wearing?"
  • Understand that many couples will shop together which may make for a very emotional experience.
  • You may occasionally encounter lesbian brides or bridegrooms who are looking for a very nice suit, rather than a dress.  Is there a product you can offer that is fit for a woman's body?  Or do you have a tailor you can refer?
  • Don't assume that the couple has a wedding party.  Many couples do not have anyone standing with them.
  • You may start to notice that lesbian brides tend to look for a simpler dress or gown, likely without a long train or bustle.  Consider directing them towards white or off-white bridesmaids dresses if they are looking for that color.
Have you taken any lesbian brides dress shopping?  How was that experience?  Do you own a bridal salon and have you worked with lesbian couples before?





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