5. Don't jump on some gay wedding promotional bandwagon. History shows us in places like Washington, DC and Illinois that group wedding ceremonies and celebrations, and other non-custom wedding events fall flat. There have been a number of group events, held right after the legalization of gay marriage or civil unions, that have been canceled or had disappointing turn-outs. Simply put, a gay couple may have waited 40 years to get married - why would they do it at a group ceremony, or why would they celebrate with 500 strangers?
4. Don't go crazy with rainbows. I was talking to two grooms the other day who went to a cake tasting for their upcoming wedding and the bakery had a giant rainbow wedding cake with rainbow fondant and two broadly smiling grooms as toppers. The grooms were so annoyed. That stuff is just tacky so stay away!
3. Don't advertise in non-wedding arenas, like bars, non-wedding print magazines or Pride activities. Think about it - would you advertise your wedding services to straight couples in People magazine? You must target areas where same-sex couples are, not LGBT singles! Be specific, not broad!
2. Do update all of your marketing materials to be inclusive. I've said it time and again - don't make a $50,000 mistake.
1. Do be authentic. Stick to your business plan and what has made your business successful so far. Maintain the image you want for your brand. If you have never participated in wedding expos before, then why do it now? If you've never advertised on cheesy websites before, then why do it now?
Following these tips will help you get the right kind of same-sex couple to your business! What are you planning to do when marketing to same-sex couples?
Comment (0) | Subscribe to this Blog | Contact Us | Trackbacks (0) | Permalink | Copyright 2010 14 Stories
Comments
Post has no comments.