Gay Weddings are Good for Business

Research, advice and tips on the business of gay and lesbian weddings from Bernadette Coveney Smith, the nation's leading gay wedding expert. Bernadette is owner of 14 Stories, the first company in the U.S. to plan legal gay weddings.

What Does a Gay Groom Wear?

Bernadette Coveney Smith - Monday, February 01, 2010
Certainly the grooms have it easier than the brides when it comes to choosing what to wear to their gay wedding.  Here's what I've seen:

  • Two grooms in morning suits
  • Two grooms in tuxes
  • Two grooms in suits
  • One groom in a suit and one in a tartan
  • Two grooms in a shirt and tie
Not too many options...  Most of my grooms buy their garments and if so, I generally send them to Brooks Brothers (a former client works at one) though some do rent their suits.  One thing is clear:  it's easier for a groom to buy a tux without coming out of the closet but you should still be prepared to help.

Here are some tips for helping your gay grooms:

  • Don't assume that they will wear one of the options stated above.  You may encounter the occasional groom who will wear drag.  Instead ask, "What are you wearing to your wedding?"
  • Identify gay-friendly or gay-owned tailors in your area.
  • Identify gay-friendly or gay-owned tux rental shops in your area.
Have you seen gay grooms wear something out of the ordinary at their gay wedding?





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